A practical argument for moving from project delivery to product management: long-term focus, customer-centricity and cross-functional teams as the core levers of transformation.
The article contrasts project management, which is optimized for bounded delivery, with product management, which is optimized for long-term value creation.
It argues that sustainable success requires stronger customer understanding, a clear product vision, cross-functional collaboration and a culture of experimentation.
The transformation is presented as a cultural shift, not just a process redesign.
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